Privacy Policy

At Armour Underwear, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our products. Please read this policy carefully to understand our views and practices regarding your personal data.

1. Information We Collect

1. Personal Information:

   • Contact Information: Name, email address, phone number, and shipping address.

   • Payment Information: Credit card details and billing address.

2. Non-Personal Information:

   • Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of visits.

   • Cookies and Tracking Technologies: Information collected through cookies, web beacons, and other tracking technologies.

2. How We Use Your Information

We use the information we collect for various purposes, including:

• Processing Transactions: To process your orders, manage payments, and deliver products.

• Communication: To send you order confirmations, updates, marketing communications, and promotional offers.

• Customer Support: To provide customer support and respond to your inquiries.

• Improvement and Personalization: To understand your preferences, improve our website, products, and services, and personalize your experience.

• Security: To protect against fraud and ensure the security of our website and services.

3. How We Share Your Information

We may share your information in the following circumstances:

• Service Providers: With third-party vendors and service providers who perform services on our behalf, such as payment processing, shipping, and email delivery.

• Legal Requirements: If required to do so by law or in response to valid requests by public authorities.

• Business Transfers: In connection with a merger, sale, or other transfer of assets, your information may be transferred as part of that transaction.

• Consent: With your consent or at your direction.

4. Security of Your Information

We implement reasonable security measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

5. Your Choices and Rights

1. Access and Update: You can access and update your personal information by logging into your account or contacting us.

2. Opt-Out: You can opt out of receiving marketing communications from us by following the unsubscribe instructions in those communications or contacting us.

3. Cookies: You can control cookies through your browser settings and other tools. However, disabling cookies may affect the functionality of our website.

6. Children’s Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

7. Third-Party Links

Our website may contain links to third-party websites. This Privacy Policy does not apply to those websites, and we are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party websites you visit.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on our website and updating the "Last Updated" date at the top of this policy. Your continued use of our website after any changes indicates your acceptance of the updated policy.

If you have any questions about this Privacy Policy, please contact us.​